Kik just passed 200 million registered users, but CEO and co-founder Ted Livingston played down that milestone, telling TechCrunch in an interview that it “doesn’t really matter all that much.”
Livingston also dismissed monthly active user counts, a metric that is increasingly presented by companies, as “meaningless”. He joked that Kik doesn’t release its own MAU number because it “hasn’t had time to juice the numbers.”
Livingston welcomes a more quantified approach along the thinking of Twitter and Medium founder Ev Williams, who recently lamented the tech industry’s obsession with measuring “a mile wide, and an inch deep.”
“For a chat app that depends on frequent, meaningful conversation among peers, engagement is the golden goose,” he said.
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