Successful Scale Up

Why fast-growing AC grads are leading Canada’s new technology generation

From lean thinking, to product market fit, to simply great timing, there are any number of reasons young companies graduate from startup to scale up.  However, for many of the Canadian technology companies now showing up on the Profit 500 and Deloitte Technology Fast 50 lists, there is one common denominator — the Accelerator Centre (AC).

AC graduates Magnet Forensics, Top Hat, TextNow and Sortable all showed up on the 2016 Profit 500 list this year, with Magnet Forensics and Top Hat appearing in the top 20 companies listed. Both companies exhibiting 5,000+% growth rates.  On the Deloitte Technology Fast 50, list, Accelerator Centre graduates Sortable, Axonify, Clearpath Robotics, Top Hat, and Magnet Forensics all took positions in the top 20.

So what is it about the AC that fuels long-term business growth and success?

Paul 02[acsite]“Companies that come through the Accelerator Centre’s programming are truly built to scale. We ensure that from even in the very beginning, the idea phase, companies are building a strong foundation for long term business success,” says Paul Salvini, CEO of the Accelerator Centre. “Even in our intake process, we are looking for companies that have an impact in areas that matter for the world. Through our close relationship with the university system and my dual role with the University of Waterloo, we have our finger on the pulse of the research occurring today, in areas such as the Internet of Things and the Smart City revolution, and can foresee how that research will translate into the companies and jobs of the future. So we can nurture our client companies to become leaders in those spaces”

Salvini goes on to say, that the Accelerator Centre’s selection process is tuned to identify those companies who exhibit the capacity to scale in size and in global presence. “If that is the case, and the company has a good alignment with the research capacity of one of our local universities, we know that company has the capability to grown and won’t be starved on the talent side,” says Salvini.

The Accelerator Centre’s programming, unlike many other incubators, delivers its high quality programming through a core team of mentors, each business executives – each with decades of experience in building and growing global companies, over time. The average company spends on average two years in the program.

Salvini notes that one cannot speak of the Accelerator Centre and its graduates’ success without acknowledging the surrounding technology ecosystem in Waterloo Region, supported by academic institutions such as University of Waterloo, Wilfrid Laurier University and Conestoga College. “Our success is absolutely set up by the great success of our academic partners,” he says. “Companies setting up a business and growing a business in Waterloo Region know they have access to world class research and talent.”

Clearpath Robotics, which graduated from the Accelerator Centre in 2011, has experienced exceptional growth over the last six years, transforming from a four person startup at the AC into a profitable, 200 person organization with a research division (Clearpath Robotics) as well as an industrial division (OTTO Motors).  In October 2016, Clearpath announced a $30M US in funding to expand its OTTO Motors division.

“TMatt Randellhe Accelerator Centre allowed us to transform our project into a viable business. We were able to break even within 18 months of inception, in good part due to the mentorship and financial support we received from AC,” says Matt Rendall, Clearpath Robotics CEO. “Entrepreneurship has its own set of challenges and the AC was able to alleviate many of the simple overhead growing pains so we could focus on growing the business. (ie: not having to worry about toilet paper or paying the bill for hydro or electrical was a blessing in disguise!).

We learned what worked and what didn’t work at the AC – it was a safe space to experiment with our technology and our business processes to identify and leverage best practices for Clearpath. A tree can’t grow unless it has strong roots and is part of a supportive ecosystem. The AC provided us with a foundation to transform our passion into a thriving business.”

 

Axonify graduated from the Accelerator Centre in 2014. Since departing the program, the company, which provides a gamification solution for corporate learning, has experienced significant growth, closing out 2015 with >$10M in recurring annual revenue and a customer roster that includes Bloomingdales, Ceridian, Toys R Us Canada and The Pep Boys. In November 2016, Axonify announced $27M US in funding to further expand its business operations.

“The Accelerator Centre is a different kind of environment than the typical early stage tech incubator, and in a good way,” says Carol Leaman, CEO of Axonify.

carol-leaman-headshot.jpg“There’s something a little more serious about the way in which the programs and mentoring make you feel — like the organization is working in concrete ways to help your company succeed. Consistent mentorship and meaningful programming plus the ability to reinforce sound principles over a stay of up to two years (versus a typical incubator experience of 3 – 6 months) give each company a better shot at making it.

I know Axonify took advantage of everything the Accelerator Centre had on offer and thoroughly enjoyed getting its start in that environment.”

Boosting online ad revenue means growth for Sortable in Kitchener

Sortable

By Terry Pender, Waterloo Region Record

During the past seven months, a local startup that helps publishers maximize ad revenues from websites has grown by 40 per cent — month over month — and wants to hire 20 engineers as it prepares to more than double in size in the coming year.

Sortable was founded by Chris Reid, a serial entrepreneur and electrical engineering graduate from the University of Waterloo. Earlier this month, Reid moved his fast-growing startup into a former restaurant behind the strip mall at 607 King St. W.

Up until then, Sortable was in the University of Waterloo’s software incubator in the Tannery — the Velocity Garage. Sortable went into Velocity with three employees. It now has 23, and is aggressively hiring more software engineers.

Reid said the idea for Sortable came out of his former startup Snapsort. It collected reviews, prices and product information for online shoppers. If you needed information about digital cameras or sports apparel, Snapsort aggregated the data for you on a series of websites.

“The goal was to aggregate the data from around the web in one spot, so they could make an informed decision and get the best price,” Reid said in an interview.

His team developed deep expertise in big data, analytics and optimization. And then Reid realized that expertise could be better used in a much more lucrative, global market. Publishers around the world struggle to increase ad revenues from their websites. And Sortable found ways to do that quickly and efficiently.

Typically, Sortable helps a publisher increase revenues by 20 to 30 per cent. Sometimes by much as 100 per cent. The ad groups within publishing companies do not have technical people on staff and, in the age of digital advertising on websites, that leaves them flat footed.

“The way you maximize revenue best, that is a big data problem, that is an optimization problem, they are not well equipped to solve for that,” Reid said.

More than 80 per cent of his clients are in the U.S., and Sortable is in discussions with some of the biggest and most recognizable names in publishing. All of them, Reid said, underpriced what they charged for online ads.

Sortable built the capability to track online shoppers in real time, and decide what kind of customized ad should be put in front of them. It does this in less than a thousandth of a second.

As shoppers move around the web, they are tracked in real time. If shopper goes to a website of a Sortable client, the deep analytics decide what to put on the site in front of that shopper — content marketing, a video or an actual product.

That ad may be tailored to that specific shopper, saying something like: “Hey, you left that sports apparel company’s site without buying anything, so it is now offering you a 20 per cent discount.”

If that ad is successful on the Sortable client’s website, the sports apparel company should pay a lot more for the ad, Reid said. But to do that, the publisher needs the data and information to see exactly what is going on in the complex world of online advertising and shopping.

The digital trail that online consumers leave behind is collected and crunched by Sortable software. Where you are coming from, how much you have spent in the past and what people like you are worth.

“It is a data problem, and that’s why publishers are not set up well to solve for it,” Reid said. “It is actually a machine-learning, analytical, big-data problem versus the traditional ad business.”

With the rise of the commercial web, something called programmatic advertising also came along. Brands and advertising agencies push out ads to automated exchanges. They are seeking the lowest cost space on websites, and the agencies and brands have all of the data. It can take as little as 20 seconds to place the ads.

“And we come in and say: ‘No, no, no, no. Let’s give publishers the same kind of data, the same kind of protection, that same kind of insight and options that the demand side has and that advertisers have,” Reid said.

Verticalscope is the lead investor in Sortable. Verticalscope is a private, Toronto-based company with more than 600 websites specializing automotive, power sports, power equipment, pets, sports and technology.

“Given that we are only a year old, we are focused on publishers we can on-board quickly,” Reid said.

“That said we are in talks with some of the oldest publishers in the world. Things are transforming very quickly for us,” Reid said.