AC Grad Kik introduces hashtags to bring mini social networks to its messaging service

Messaging app Kik is embracing one of the hallmarks of social networks after it introduced hashtags to its service. An update to the iOS and Android apps today turns hashtags into clickable links to chat groups where Kik believes like minded users can congregate to discuss topics, share photos/information and (potentially) meet new people.

It’s been a busy year for Kik. The Canadian company recently raised $38 million and completed its first acquisition (buying messaging app GIF Relay) — 2014 has seen it push into content and monetization with the launch of an in-app browser to bring the internet to chats, promoted chats to (finally) involve brands, and more safety features.

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AC Grad Kik raises $38 Million in Funding, buys GIF startup Relay

Kik Interactive, Inc., maker of chat network Kik, announced it has acquired Relay, a leading GIF messenger, and raised a $38.3 million Series C round of funding. The addition of Relay brings Kik to the forefront of visual messaging, an increasingly popular form of communication, especially among teens and young adults. This is Kik’s first acquisition, made with a combination of cash and equity at undisclosed terms.

Kik now has more than 185 million users. Each day, more than 50 percent of active users share content with their friends, including photos, videos and mobile websites developed specifically for Kik. In August 2014, the company launched Kik Promoted Chats, enabling brands to chat and share content with Kik users in a one-to-one setting, while tracking and optimizing their results.

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