InVenue® mobile App and “Digital Passport” will let concert-goers check in and win
The TD Kitchener Blues Festival, which expects to attract more than 150,000 people this year to its multi-venue event on August 6-9, has selected LoyaltyMatch to provide its InVenue mobile app and Digital Passport for concert-goers to use to check-in and win prizes and vendors to collect information that will help them understand their customers better. Festival organizers are also interested to know which shows and venues attract the most blues lovers.
Concert-goers will use the Digital Passport festival app to check-in at various sponsored events where they can share photos, posts and Tweets on social media. A “stamp” for attending and sharing the events on social media is placed and tracked in the Digital Passport. Using the InVenue®mobile app, the festival organizers will be able to scan a QR code created in the Digital Passport and offer the concert-goer additional stamps for food or merchandise purchase. Attendees with enough stamps will be eligible for a variety of prizes, including 2016 TD Kitchener Blues Festival tickets.
As in the past, approximately 70 vendors will provide the food, drinks and merchandise that attendees need to keep going throughout the event. The InVenue app will enable them to gather customer data and could assist them to maintain contact after the event.
About The TD Kitchener Blues Festival
The TD Kitchener Blues Festival is an internationally recognized, family-friendly, non-profit event, operated by a community organization and administered by a volunteer Board of Directors and over 400 volunteers. There is no admission fee for most of the shows that run over the four-days. For more information visit kitchenerbluesfestival.com.