TVO is pleased to announce a new partnership with ClevrU, a Waterloo-based mobile education company, to bring existing TVOKids content to smartphone users in China. ClevrU operates a web site and provides mobile apps in China which allows smartphone users easy access to a high-quality mobile learning experience.
TVO is presented in China as the Ontario Educational Communications Authority (TVO’s legal name) under the brand Learn English. The content offered includes over 430 videos from TVOKids programs like Melvin’s Marvelous Words and Alphabet Goop that teach children how to read, write and spell in a fun and engaging way.
“What’s so exciting about TVO’s partnership with ClevrU is that it allows us to repurpose existing digital assets for an entirely new audience that we know has a tremendous thirst for quality educational content,” said Lisa de Wilde, Chief Executive Officer, TVO. “This innovative new initiative has the potential to drive an entirely new revenue stream for TVO that will support the delivery of our educational mandate in Ontario.”
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