Waterloo firm charging ahead with electric vehicle stations

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Waterloo Region Record

WATERLOO — The Ontario government is leading the charge, so to speak, to expand facilities for electric vehicles.

By next March, a network of nearly 500 charging stations will spring up at more than 250 locations across the province — in cities, along highways and at workplaces and condo buildings.

Six of those stations will join three already in place at the Waterloo headquarters of FleetCarma, a company that produces a connected-car platform with a focus on electric vehicles.

FleetCarma’s in-car dongle — a small piece of computer hardware — gathers driving and charging data from electric vehicles, and can communicate with smart-charging stations that allow utilities to adjust the charging speed to accommodate broader demands on the power grid.

“For us, it’s really a chance to refine and showcase our smart-charging system,” said FleetCarma chief executive officer Matt Stevens.

The company has conducted demonstrations in such places as Germany, the United Kingdom and California. “It’s really nice to be able to showcase this at home,” Stevens said.

The government is footing the capital and installation costs of the $20-million charging station project — adding the six 7 kW chargers at FleetCarma’s building on Northland Road will cost just over $61,000.

“Part of this is going to be having a living lab,” Stevens said, adding his new stations could be installed by the end of the summer.

The charging stations will be available free of charge to FleetCarma employees. Currently, three of the 25 employees drive plug-in vehicles.

The public will also be able to access the stations at a cost of $1 per hour of charge. At least one station will be available at all times for the public and will deliver a full-speed charge.

Two types of stations are being installed in the provincial project — 213 will be level three or fast-charging stations that can charge many electric vehicles to about 80 per cent capacity in about half an hour, while 280 (including the ones at FleetCarma) will be level two stations that can charge most vehicles from empty in about four to six hours.

“Getting 213 fast-chargers in there dramatically changes the landscape for Ontario,” Stevens said. “This program will actually make owning a full electric possible.”

It’s estimated there are more than 18,000 electric vehicles on the road in Canada.

While plug-in hybrids have the flexibility of falling back on a gasoline engine once their batteries are depleted, all-electric owners don’t have that luxury and need to be thinking of their vehicle’s range and charging availability.

Right now, there aren’t many fast-charging stations in place in Ontario, Stevens said.

Adding charging stations at workplaces is also incredibly important in getting more electric vehicles on the road, he said. But charging vehicles can add considerable demand to a business’s power supply, and that’s where FleetCarma’s smart-charging technology comes in.

Vehicle owners can indicate when they need a charge to be completed by, and the charge can be portioned out accordingly. Moderating this electricity use can keep a business’s peak demand charge down and it can help utilities better manage demand on the grid.

“We want to make sure that electric vehicles aren’t making the grid less reliable, but actually making the grid more reliable,” Stevens said.

FleetCarma was founded in 2007 and was originally known as CrossChasm. Its connected-car technology has been sold in 23 countries and the company counts fleet operators, leasing companies, researchers and utilities among its customers.

Matt Stevens of FleetCarma talks lessons in technology and leadership

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How AC Grad FleetCarma is charging ahead with electric vehicles

It’s not easy to get in the front door at the FleetCarma, (formerly CrossChasm), offices. Seriously, the front door is really hard to find. But that’s okay, because their primary focus isn’t foot traffic anyhow. And they’re working on some big changes inside.

The Accelerator Centre Graduate, and recent recipient of $430,000 from the Sustainable Development Technology Canada’s (SDTC) SD Tech Fund™, has just made a major strategic pivot. With the electric vehicle industry at a tipping point, they have decided to focus on developing solutions targeted at overcoming the challenges of buying and operating electric vehicles, especially in fleets.

While it’s a complete change from consulting with manufacturers to design and prototype next-generation electric vehicles, they feel it’s a move in the right direction. Now that more electric vehicles are being made, people need the tools to help make the most of this technology.

In the midst of all these transitions, we caught up with CEO, Matt Stevens to discuss the AC’s 10th Anniversary and reflect on his time as one of the first 10 companies to participate in the newly created development and commercialization program.

Matt became interested in electric vehicles during his time at the University of Waterloo, where he earned a PhD in engineering. He met his co-founders in the University of Waterloo Alternative Fuels Team (UWAFT) when they participated in a smart car challenge developing a hybrid fuel cell for the Chevy Equinox. Even better, they won!

After graduation, mentor John Bell referred Matt and his colleagues to the Accelerator Centre in 2007. Upon entering the program, he recalls that he got a huge lesson in humility. “Going in, I thought that good technology was 90% of the equation. In reality, it was more like 5%.”

FleetCarmaTo demonstrate this point of the role of technology on its own, he provided this visual.

He also learned that “As the CEO, you’re not the quarterback or the coach, you’re probably the general manager. Your job is to put the right people in the right places and get out of the way.”

According to Matt, one of the most influential aspects of their time at the AC was working with the in-house mentors. They helped him and his company in the areas that needed the most attention, like sales and marketing as well as public relations.

Since graduating in 2011, they have participated in the development of many electric vehicles, including a stealth snowmobile and mining equipment. Due to the length of the development timeline, the world will continue to see vehicles they helped design well into 2020. But, with FleetCarma’s new focus on helping industries adapt their fleets, we will also see more of these vehicles in real-world applications.

THE RUNDOWN

Family: He and his wife, Amanda, have a 17-month-old daughter, Blake and will welcome a second daughter in May.

Business hero: Seth Godin

Person he’d like to have lunch with: His daughter, Blake

Guilty pleasure: Peanut M&Ms

The best piece of advice you’ve ever received: Build a not-to-do list.

Things most people don’t know:

  • He was one of three kids to help at the groundbreaking of the Canadian Tire Centre.
  • He still plays hockey.
  • As a kid he rode dirt bikes and had a special talent for landing in rivers.