Mobile messaging app Kik has added native video capture to its service as it lays the groundwork to offer more interactive content options for its 200 million registered users.
An update to Kik for iOS and Android today now lets users record videos of up to 15 seconds from inside their chat windows. The feature includes a full-screen playback option, and videos will loop continuously.
The new addition is pretty smooth, but video capture is a standard part of any communications service these days.Kik Video SMKik — which offers a sophisticated in-chat browser for sharing web content — admits it is playing catch up here.
Now that it has established its own video platform as a base, however, the Canada-based company plans to go forth and be more creative. Or, at least, offer its users the chance to unleash new shades of creativity on its service.
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