Messaging app Kik is embracing one of the hallmarks of social networks after it introduced hashtags to its service. An update to the iOS and Android apps today turns hashtags into clickable links to chat groups where Kik believes like minded users can congregate to discuss topics, share photos/information and (potentially) meet new people.
It’s been a busy year for Kik. The Canadian company recently raised $38 million and completed its first acquisition (buying messaging app GIF Relay) — 2014 has seen it push into content and monetization with the launch of an in-app browser to bring the internet to chats, promoted chats to (finally) involve brands, and more safety features.
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