Kik Interactive, Inc., maker of chat network Kik, announced it has acquired Relay, a leading GIF messenger, and raised a $38.3 million Series C round of funding. The addition of Relay brings Kik to the forefront of visual messaging, an increasingly popular form of communication, especially among teens and young adults. This is Kik’s first acquisition, made with a combination of cash and equity at undisclosed terms.
Kik now has more than 185 million users. Each day, more than 50 percent of active users share content with their friends, including photos, videos and mobile websites developed specifically for Kik. In August 2014, the company launched Kik Promoted Chats, enabling brands to chat and share content with Kik users in a one-to-one setting, while tracking and optimizing their results.
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