Plasticity Labs, a company that uses data analytics to measure workplace morale, announced that it has raised $2.1 million led by Fibernetics Ventures. The funds will be used for sales and development.
Plasticity was founded in 2012, three years after co-founder and CEO Jim Moss, a former professional lacrosse player for Colorado Mammoth, fell ill with swine flu and was also diagnosed with Guillain-Barre syndrome, an auto-immune disorder.
Moss says Plasticity, which focuses on rapid-growth small- to medium-sized businesses, differentiates through the frequency of its data collection and “by focusing on what inspires employees instead of what simply motivates them.” Plasticity surveys employees once a day, but with questions that only take a minute to answer and then uses that information to create programs that help increase workplace morale.
Plasticity says that in the past 12 months, the company has grown from one to 12 enterprise customers. It now has teams in 11 countries and plans to add employees in another 11. Moss says Plasticity is nine months ahead of its forecasted sales and is about to double its pricing model.
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