Emmetros Launches MemorySparx One – Their First in a Suite of Products for People Who Live with Dementia

For Mary Pat Hinton, helping people who live with dementia and their care-partners have a better quality of life is personal.

Seeing her grandmother, Jean, suffer with Alzheimer’s disease in the 80’s, a time it was not well understood and there were few resources available for patients, made a lasting impact and inspired her to change the way those with dementia cope with their conditions.

As a result of her experience, Mary Pat started Emmetros – a company dedicated to creating solutions that help dementia sufferers to live independently and with dignity.

In 2016, Mary Pat joined the AC’s Accelerator Program to help guide her business to success. “Before I joined the AC, I did a lot of research into incubators and the resources available to entrepreneurs like me,” Mary-Pat explains. “I came to the AC because of their focus on long-term success and their stellar mentorship team.”

When she started Emmetros, she knew she wanted to create something bigger than a single app to support people living with dementia, and the mentors at the AC helped her build out her business in a way that will see the company develop a full suite of solutions that will work together to create an all-in-one digital solution – not only for those living with the disease, but for their families and care communities as well.

“The mentors at the AC are like an extension of my team. They are always there for me.” she explains. “They are incredibly experienced, can shift focus easily, and can go as deep into my business as I need them to. No moment spent with them is a wasted one,” she adds.

Last week, Emmetros launched MemorySparx™ One. The first application in the planned suite of solutions to support those with dementia and their families.

MemorySparx One is a digital memory aid that helps individuals living with dementia organize and recall important information like personal photos, health information, and more.

Traditionally, those living with dementia (or their families) were instructed to create paper booklets to help them organize and keep track of important information. “One of the major challenges with paper-based memory aids is keeping them up to date, while making sure that they remain easy to use and meet the changing needs of a person who is experiencing declining cognitive abilities,” Mary Pat explains.  MemorySparx One leverages decades of research on the value of those paper-based memory aids and combines it more than a thousand hours Mary Pat and her team have spent partnering with and getting to know people who live with dementia, their families, and academic researchers to create a mobile digital solution that provides these people with a way to communicate with confidence and greater independence, wherever and whenever they need to.

MemorySparx One allows users to:

• Add and update content using intuitive templates designed with the unique needs of people with dementia in mind
• Store personal details, captioned photos, audio recordings, and personal health information in one easy-to-access tool
• Access information that’s important whenever and wherever it’s needed – at a doctor’s office, a social engagement, or a professional event
• Keep track of personal health history, medications, and changes to mood or behavior so you can speak for yourself at appointments with care professionals

Emmetros’ next focus is on developing their complementary suite of products and on continuing to build out their incredible team and work culture. ‘We are fortunate to have a team of very talented and experienced people. Every one of them is incredibly passionate about our vision,” Mary Pat explains proudly. “When I started this, I never expected that people would be asking me how they could join our team, but they are and that’s pretty amazing. Every single day I wake up grateful.  There’s nothing better than that.”

MemorySparx One is available for iPad and is on the iTunes store now. For more information, visit memorysparx.com.

Media Contact:

Tabatha Laverty
Community Manager
tlaverty@acceleratorcentre.com