Facebook has developed an app platform for Messenger, but underdog rival Kik has continued its focus on putting the entire web in chat after upgrading its in-app sidebar browser into a full-blown browser for its messaging app.
The change means that Kik users can now summon a full browser inside their chats with friends. Previously the browser was limited, since it was loaded from the sidebar as part of the chat window. This change translates to a more immersive experience, which lets Kik’s 200 million registered users surf the web while talking to friends; for instance I could listen to Soundcloud while chatting. It also gives them the option to easily share web pages and services in chats.
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