Etix, the largest independent ticketing company in North America, is partnering with LoyaltyMatch Inc., the leading developer of loyalty program platforms for entertainment venues. In addition to providing various benefits to customers, the partnership will allow all of Etix’s client venues to create and manage their own loyalty programs and learn more about their customers.
“Loyalty programs are not just about getting fans to return to a venue by giving them free stuff. A well-designed loyalty program will provide valuable information on what fans really want when they attend a show, buy food and drink, or scoop up merchandise. The ability to gather that information is at the core of our platform,” explains Brad Ball, CEO of LoyaltyMatch.
Etix provides web-based ticketing services for the entertainment, travel, and sports industries, processing more than 50 million tickets per year in 40 countries.
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